Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.
Cover Letter Examples for Sales, Marketing, and Public Relations Jobs
Here's a sample cover letter for an experienced sales/marketing professional, Marie, who is sending her resume to an IT firm. The job she seeks is Vice President of Sales. Marie is currently unemployed, a fact that she is hoping will play in her favor since the employer is in dire need of filling the VP of Sales position at his firm.
<< Index of Sample Cover Letters
To get a feel for Marie's whole job search packet, see the resume she sent with this cover letter and the job reference sheet she prepared for her interview with Mr. Bhdxn.
Cover Letter Sample for Vice President of Sales
123 Creak Road
Albany, NY 12345
January 5, 20xx
Mr. Roger Bhdxn
IT ScaleUp, Inc.
465 Anchor Ave.
Ithaca, NY 12345
Dear Mr. Bhdxn,
In a recent conversation with Lance Wvhgq, I learned that you are conducting a search for a new VP of Sales. Lance is a longtime colleague of mine from the IT Association who, I believe, also knows you through my previous employer, OptiBand.
As we enter the first quarter of the new year, I am prepared to put all my energy into your new business development program, which I understand has been very successful to date. I have experience using a similar methodology at OptiBand, where we achieved significant increases in market share, both regionally and nationally.
Here are a few of my achievements from my last three positions:
- At OptiBand, built a 187-person sales organization operating at 184% of plan year-to-date, compared to a $40M booking target for a Griffin Henley-founded startup providing communication services to commercial accounts.
- At Brotherhood Investment Group, collaboratively established a telecommunications organization that operated profitably at $50M per year, billing 6,000 sites in 41 cities.
- At Capital Investors, attained 300% of planned sales in the first year, 600% in the second year, and 725% in the third.
I would appreciate the opportunity to discuss IT ScaleUp's sales goals for this and the next five years. I am available for an interview at your convenience. I look forward to your call.
Enclosure: Resume for Vice President of Sales