University Of Oxford College Prowler No Essay

This article is about the Internet company. For other uses, see niche (disambiguation).

Niche.com, Inc., formerly known as College Prowler,[1][2] is an American company headquartered in Pittsburgh, Pennsylvania, that runs a ranking and review site.[2] The company was founded by Luke Skurman in 2002 as a publisher of print guidebooks on UScolleges, but now runs a website with information on K-12 schools, colleges, cities, and neighborhoods across the United States and Puerto Rico.[1][3]

History[edit]

Niche was founded as College Prowler in August 2002 by Luke Skurman.[3] Then a student at Carnegie Mellon University's Tepper School of Business, Skurman spun the company out of a project in his entrepreneurship class.[3] In 2005, College Prowler was recognized by Fast Company (magazine) for being one of the 50 fastest-growing companies in the nation.[4] Originally, the company produced print guidebooks, but by 2007, their content was made available online for a subscription fee, and then by 2009, the subscription was removed making all web content free.[3][5]

Product[edit]

Niche, as College Prowler, provided rankings, report cards (with attributed grades) and reviews of colleges in the US.[6] During their rebranding process, in addition to colleges, Niche added coverage of K-12 schools as well as neighborhoods under their "places to live" category.[1][7]

Criticism[edit]

In a 2008 scandal known as "Facebookgate",[8][9] hundreds of spurious "Class of 2013" groups were created on Facebook for the purpose of promoting College Prowler.[10][11] Such groups would normally be created by actual students or colleges themselves. According to the CEO, "The original purpose was to use these groups as a way to inform students that they can access a free guide about their new college on our site." He also added, "No employee or anyone else associated with College Prowler has used these groups to send out messages or wall posts."[12] College Prowler later removed all administrative access from the 125 groups, admitting "It was clearly over the line".

References[edit]

  1. ^ abcEpstein, Eli (October 10, 2013), A website for rating 'big life decisions', CNN, retrieved April 22, 2014 
  2. ^ abSpencer, Malia (October 11, 2013), College Prowler becomes Niche and wants to help you make big decisions, Pittsburgh Business Times, retrieved April 22, 2014 
  3. ^ abcdFenn, Donna (October 1, 2009), Case Study: Finding the Right Price for a Hot Product, Inc. Magazine, retrieved April 22, 2014 
  4. ^2005 Fast 50 Winner, Fast Company, March 1, 2005, retrieved April 22, 2014 
  5. ^Spencer, Malia (August 12, 2011), College Prowler soars after making switch to business model, Pittsburgh Business Times, retrieved April 22, 2014 
  6. ^Todd, Deborah (October 4, 2013), Review, rankings site College Prowler becomes Niche, Pittsburgh Post-Gazette, retrieved April 22, 2014 
  7. ^Dill, Kathryn (April 14, 2014), Best cities and neighborhoods for millenials, Forbes, retrieved April 22, 2014 
  8. ^Facebookgate, the 2010 editionThe Washington Post
  9. ^http://higheredlive.com/episode-14-facebookgate-three-years-of-facebook-forgery/ Facebookgate: Three Years of Facebook Forgery
  10. ^http://targetx.com/xperttip-no-89-facebookgate-summary-of-a-scandal/ Facebookgate: Summary of a Scandal
  11. ^http://andrewcareaga.wordpress.com/2008/12/19/facebookgate/ Facebookgate - Higher Ed Marketing
  12. ^Company Created Official-Looking 'Class of 2013' Facebook Groups for Hundreds of Colleges - Chronicle of Higher Education

External links[edit]

I attended Emory University from Fall 2013 to Spring 2017. My major was Neuroscience & Behavioral Biology, and I was very involved on and off campus during my time there in various extracurricular activities and student organizations. The school is great and filled with students who are pursuing graduate school degrees, whether that be in medicine or law, and the business school also has great connections and job placements after graduation.

My experience at Emory was very positive; the academic environment is challenging, but fair, and you always feel like you have the resources to do well. The one aspect of Emory that I would like to see improved is the student body and school spirit. There are great benefits of interracial dialogue and activism on campus, but students can tend to form groups and 'bubbles' on campus because of this as well. It doesn't help that Emory doesn't have a football team or prominent sports team either, but overall, Emory was a great academic experience.

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